Cartography Design and Production Process
From trail maps and folded brochures to kiosks, interpretive panels, and wayfinding systems, our process connects geographic data with clear visitor communication.
1. Discovery
We discuss the place, audience, objectives, final format, available data, content, budget, and timeline.
2. Scope & Proposal
We translate the conversation into a defined scope of work, deliverables, responsibilities, schedule, and cost.
3. Project Setup
After authorization, we establish the project team, source materials, geographic extent, design requirements, content responsibilities, and review milestones.
4. Mapping
Our GIS and cartography teams organize the geographic information and build the map.
5. Design & Interpretation
Maps are combined with text, photography, illustrations, branding, accessibility considerations, and supporting visitor information.
6. Review & QA
Our team completes internal cartographic and design review before structured client review.
7. Production & Delivery
We prepare final production files and, when included in the project, coordinate printing or fabrication.
Custom Illustration Process
Our illustration process is collaborative and designed to ensure that the final artwork is both visually engaging and as accurate as possible. At Green Goat Maps, we love creating custom illustrations that engage viewers and
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1. Concept Development
We begin by discussing the illustration concept with the client, including the subject matter, composition, key features, and overall purpose of the illustration.
2. Reference Photography and Research
We ask the client to provide any photographs or other reference materials they have available. Our team also sources additional reference imagery and conducts research as needed so our illustrator has a clear and accurate understanding of the subject.
3. Illustration Instructions
Using the approved concept and reference materials, we prepare detailed instructions for our illustrator. These instructions identify important elements to include, their relative placement, and any details that are particularly important for accuracy.
4. Black-and-White Sketch
Our illustrator develops an initial black-and-white sketch. We review the sketch internally and then provide it to the client for review. At this stage, the client can request changes to the composition, features, proportions, or other details before the illustration advances to final artwork. We incorporate revisions as needed and obtain client approval of the black-and-white sketch before moving to color.
5. Full-Color Illustration
Once the black-and-white sketch is approved, our illustrator develops the finished full-color artwork. This final stage adds color, texture, shading, and other visual details while maintaining the approved composition.