Shasta Land Trust Impact Map

Celebrating Conservation Achievements with a Community-Facing Map

Green Goat Maps partnered with Shasta Land Trust to design a large-format map that highlights the organization’s conservation impact across Northern California. The goal was to create a piece that could be celebrated at their annual event while also serving as a year-round resource to communicate the scale and importance of their work to the community.

The finished design is a 3’ x 2’ poster and a web-ready version that clearly presents each conserved property as a labeled point, paired with a panel of impact statistics. Together, these elements tell a story of conservation in action—over 61,706 acres protected, 41 properties conserved, 428 miles of waterways safeguarded, 27,400 acres of agricultural land maintained, 15,141 acres dedicated to climate research, and 4,343 acres returned to the Pit River Tribe.

To meet the needs of Shasta Land Trust, Green Goat Maps was contracted to:

• Develop a clean, accessible layout that balances clarity with impact, avoiding clutter in areas of high property density.

• Integrate an inset map for Tehama County to highlight properties across the broader region.

• Align the map design with Shasta Land Trust’s branding, ensuring the finished product felt cohesive with their communications.

• Format the map for both print and web, creating a durable poster for events and an optimized file for ongoing online use.

Green Goat Maps delivered a brand-aligned, visually engaging map that celebrates Shasta Land Trust’s conservation story. The design combines geospatial accuracy with compelling storytelling, ensuring that community members, supporters, and partners can quickly grasp the organization’s impact.

Challenges of This Project

A key challenge was balancing the need to label each conserved property with the goal of maintaining legibility and clarity. Several properties clustered closely together required careful cartographic design to avoid clutter while keeping the information accessible. Additionally, ensuring the statistics were visually impactful without overwhelming the map required thoughtful layout and typography choices.

Value for Our Client

Shasta Land Trust gained a high-quality tool that highlights their accomplishments and strengthens their community connections. The map serves as both a celebration piece for events and a long-term communication asset that underscores their mission: protecting Northern California’s lands and waters for generations to come.

Green Goat Maps specializes in custom cartographic solutions that make conservation achievements visible and engaging. This project demonstrates our ability to support land trusts in communicating their impact through clear, beautiful, and functional map design.

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