Town of Keene Brochure & Recreation Map

Custom Trail Map Brochure for Responsible Recreation in the Adirondacks

The Town of Keene sought a visitor-facing tool that would highlight its breathtaking landscape and steer recreation-minded tourists beyond the region’s most heavily trafficked spots. Green Goat Maps partnered with the town to develop an engaging, user-friendly brochure that encourages exploration while emphasizing respectful use of natural resources.

To meet the needs of the Town of Keene, Green Goat Maps was contracted to:

• Design an 11x17 tri-fold brochure with a z-fold layout to maximize visual real estate.

• Create a custom base map showing Keene’s relationship to surrounding peaks and valleys, with clearly numbered trailheads and points of interest.

• Incorporate three inset maps to allow users to zoom in on key destinations like popular trailheads and parking areas.

• Write interpretive content to support responsible recreation, including camping guidelines and Leave No Trace messaging.

• Prepare final files for print and digital use.

Green Goat Maps delivered a dual-purpose brochure that combines a full-scale map on one side with concise written content on the reverse. The map showcases Keene’s trail systems, camping zones, and local attractions, all linked to numbered entries that offer visitors context and guidance. Three inset maps give extra detail to popular locations while preserving a big-picture view. The final product serves both as a promotional piece and a public education tool, ensuring visitors are equipped to explore the area with care.

Challenges of This Project

Keene’s popularity as a gateway to the High Peaks presents a communication challenge: how to encourage exploration without contributing to overcrowding. Our task was to inspire visitors to enjoy the town’s offerings while steering them toward sustainable behaviors. We balanced aesthetics with clarity, designing a product that is visually appealing, spatially accurate, and full of actionable information.

Value for Our Client

The Town of Keene received a thoughtfully designed brochure that reflects its values as both a recreation hub and a steward of the Adirondacks. By providing clear, engaging information in a compact format, the brochure helps manage visitor impact while enhancing the experience for those seeking outdoor adventure. The finished product is now a key outreach tool for Keene’s tourism and conservation messaging.

Interested in a Similar Project?

Green Goat Maps specializes in custom maps and interpretive materials that balance recreation with stewardship. Contact us today to learn how we can support your next outdoor initiative.