Town of Keene Brochure & Recreation Map

Helping Adirondack Visitors Explore Beyond the Most Heavily Used Destinations

Overview

The Town of Keene needed more than a recreation map. As a gateway to the Adirondack High Peaks, the community wanted to help visitors discover a broader range of destinations while communicating responsible recreation practices and reducing pressure on the area's most heavily visited locations. Green Goat Maps developed an 11 × 17-inch folding recreation brochure that combines regional orientation, detailed destination mapping, and visitor education.

Scope of Work

To meet the needs of the Town of Keene, Green Goat Maps was contracted to design an 11 × 17 tri-fold brochure with a Z-fold layout; create a custom base map of the town and surrounding peaks and valleys; identify and number trailheads and points of interest; develop three detailed inset maps for high-use locations; write responsible-recreation content, including camping guidance and Leave No Trace messaging; and prepare the product for print and digital distribution.

Key Deliverables

One side of the finished brochure functions as a comprehensive recreation map, while the reverse provides concise visitor information. Three inset maps add detail where parking, trailheads, and other destinations require a closer view.

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Challenges & Solutions

Keene's central communication challenge was encouraging recreation without simply directing more visitors to already crowded destinations. The design therefore combines wayfinding with stewardship messaging and gives less-familiar locations enough geographic context to become viable alternatives.

Results & Client Value

The Town now has a single visitor-facing resource that supports tourism, trip planning, and responsible recreation simultaneously. Instead of treating recreation promotion and resource stewardship as separate goals, the brochure uses mapping to support both.

Looking for a Similar Solution?

Trying to welcome visitors while distributing use more effectively across your community? Green Goat Maps can combine recreation mapping and stewardship messaging in one practical visitor resource.