Adirondack Rail Trail Map and Brochure

Explaining a Major Trail Project While Connecting Users with Local Communities

Overview

As portions of the Adirondack Rail Trail opened to the public, the Adirondack Rail Trail Association needed a resource that could explain the developing trail, show access and completion information, and connect trail users with supporting businesses. Green Goat Maps combined a detailed trail map and public-information brochure into one print product.

Scope of Work

Green Goat Maps was contracted to map trail sections, access points, and project status; design a tri-fold brochure with trail information and visitor guidance; incorporate business sponsors without allowing advertising to overwhelm the navigation content; and coordinate an initial print run of 1,000 copies.

Key Deliverables

The project produced a 13 × 19-inch printed brochure combining a trail map, project information, visitor guidance, and sponsor content. The design was structured so information could be updated in future print runs as the trail continued to develop.

Challenges & Solutions

The Rail Trail was a changing project rather than a finished static destination. Green Goat Maps organized construction and completion information so it could be updated without rebuilding the entire brochure. Sponsor recognition was integrated as supporting information rather than competing with the map itself.

Results & Client Value

ARTA received 1,000 printed brochures that could explain the project, support trail use, recognize local business partners, and be updated as conditions changed.

Adirondack Rail Trail Brochure – Updated Version

Following the original Adirondack Rail Trail map and brochure project, Green Goat Maps worked with the Adirondack Rail Trail Association (ARTA) to update the brochure as the trail and the organization’s communication needs evolved.

ARTA wanted the new version to better reflect its current brand colors, incorporate updated trail information and sponsors, and make the brochure easier for visitors to read and use. Green Goat Maps refreshed the design and reorganized the content to make important information easier to find while maintaining the map and trail information that made the original brochure useful.

Throughout the update, we worked closely with ARTA to incorporate its feedback and priorities into the new design. The result is an updated brochure that better reflects the organization’s current brand, provides more useful information for trail users, and can continue to serve as a practical promotional and visitor resource for the Adirondack Rail Trail.

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Continuing to Grow With Our Clients

Maps and brochures often need to evolve as trails are completed, organizations update their branding, sponsors change, and new visitor information becomes available. Green Goat Maps designs projects with those future updates in mind, allowing clients like ARTA to continue improving their materials without having to start over each time.

Looking for a Similar Solution?

Promoting a trail that is expanding or changing over time? Green Goat Maps can build a map and brochure system designed for future updates rather than a one-time publication.